Alsotel identified the potential for hotel re-development of a secondary-location office building into prime hotel real estate by Madrid's main train station and the most visited tourist attraction, the Reina Sofia Museum.

Designing a very efficient 3-star lifestyle hotel, it was able to generate above market estimated returns for when the hotel opened. As the market evolved, the hotel was upgraded to a 4-star hotel, lowering the room count from 186 to 159 rooms.

The re-development, design and construction together with a second phase project in the back of the asset was fully managed by Alsotel. The hotel will boast 159 rooms with a large multifunctional lobby and a terrace with 360º views of Madrid.
Alsotel exited the project in 2018, prior to its opening.